News, events, case studies and podcasts from across the True community.
Castore, the premium performance sportwear brand and Apparel Brands have announced a five-year partnership commencing in 2026, with Apparel Brands taking on the license to develop, manufacture and distribute Castore-branded socks and underwear across the UK and Europe.
This is the latest blog in our series on key risks associated with LLMs and how to overcome them. Here we unpack the potential issues that arise when used to power consumer-facing features/applications without sufficient guardrails and a handful of simple strategies to prevent them.
Camille Templé explores the next wave of growth and opportunity in the creator economy, and why now is the pivotal moment to build tools and infrastructure for creators.
It's been a big September for Ribble and the Outliers. From presenting the British Gravel Championships 2025 in Dalby Forest to the Outliers taking home wins at both the British AND European Gravel Championships, they're on a winning streak.
In our latest blog, Joe Seager-Dupuy dives into the consequences of increased AI adoption and how the shift from scarce human attention to tireless AI agents will redefine Internet commerce.
We’re excited to announce our investment in 10%, a real-time data platform that removes intermediaries, enabling brands to collect, visualise and activate receipt-level data while rewarding users through a cashback app.
This blog is co-authored by our own Kasia Cheng and Hanna Villa from Vorwerk Ventures, sharing perspectives on consumer health. Everyone’s trying to build the “Function Health of Europe” — but should they? In the U.S., Function Health cracked the code by making preventative care desirable, a subscription that feels more like a lifestyle brand than a medical service. The European opportunity looks very different.
Our latest blog unpacks the common issue of Large Language Models and their tendency to hallucinate. Advisory Analyst Cara Hogg explores what they are, why they happen and offers practical strategies for working around them.
Why we're excited about latest investment in Sava, who are pioneering real-time molecular health monitoring.
Ribble has been named the presenting partner for the 2025 British Gravel Championships at Dalby Forest this September. Building on the successful launch of their ULTRA-GRIT and ALLGRIT bikes, Ribble will be supporting its team, the Ribble Outliers, as they compete on the new models.
Sava, who are pioneering molecular health monitoring, have raised $19M Series A to accelerate their mission to build the technological foundation for preventative and personalised healthcare.
Molly Walsh explores the acceleration of stablecoins, why they matter now and their potential for retailers and global brands.
Ribble launches the third generation of their do-it-all CRG range.
The Cotswold Company (TCC) celebrates a milestone year, strengthening its position as a leader in premium homeware. With a focus on quality, craftsmanship and a growing omnichannel presence, the brand continues to resonate with consumers seeking timeless, made to last furniture.
A huge congratulations to Sophie Wright from The Ribble Outlier Gravel Team, who placed on the podium twice on the international gravel racing circuit on the ULTRA-GRIT.