True Stories

News, events, case studies and podcasts from across the True community.

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From Assistive to Essential: Tech for the Neurodiverse

VC's latest blog by Amai Ganjam dives into how neurodiversity is no longer a niche consideration in tech — it’s a rapidly growing movement that’s reshaping how products are built and experienced.

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Web Summit 2025: Five Themes Shaping the Next Wave of Tech

In our latest blog, we break down five themes we saw at Web Summit 2025, from agentic commerce to enterprise AI, cybersecurity, creators and robotics, and what they signal about how retailers and brands will build and compete over the next 18–36 months.

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Insight

The GenAI Divide: Why AI Works for People but Not for Companies at Scale (Yet)

Why does AI empower individuals but stumble when scaling across organisations? In our third blog on Large Language Models, Advisory Principal George Brain unpacks what MIT calls the "GenAI divide."

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Kotcha raises €3.5 million to make world-class coaching accessible to every runner

French startup Kotcha, co-founded with marathon legend Eliud Kipchoge and the NN Running Team, has raised €3.5 million to make world-class coaching accessible to every runner. Using AI to recreate the athlete–coach relationship, Kotcha delivers adaptive, personalised guidance at scale.

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Pinpoint Raises $2.5 Million to Grow Leading Social Operating System for Brands

We’re excited to announce our investment in Pinpoint, who’ve just raised a $2.5M Seed round to help brands convert social attention into measurable growth.

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Castore and Apparel Brands Announce Strategic Partnership

Castore, the premium performance sportwear brand and Apparel Brands have announced a five-year partnership commencing in 2026, with Apparel Brands taking on the license to develop, manufacture and distribute Castore-branded socks and underwear across the UK and Europe.

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Large Language Models: Consumer Facing Applications - Expansive Knowledge, Expansive Risks

This is the latest blog in our series on key risks associated with LLMs and how to overcome them. Here we unpack the potential issues that arise when used to power consumer-facing features/applications without sufficient guardrails and a handful of simple strategies to prevent them.

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Insight

The Creator Economy’s Next Wave: Why Now Is the Moment to Build

Camille Templé explores the next wave of growth and opportunity in the creator economy, and why now is the pivotal moment to build tools and infrastructure for creators.

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Ribble Outliers celebrate success at both the British and European Gravel Championships

It's been a big September for Ribble and the Outliers. From presenting the British Gravel Championships 2025 in Dalby Forest to the Outliers taking home wins at both the British AND European Gravel Championships, they're on a winning streak.

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Attention was all you need: the changes ahead in Internet commerce

In our latest blog, Joe Seager-Dupuy dives into the consequences of increased AI adoption and how the shift from scarce human attention to tireless AI agents will redefine Internet commerce.

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10% raises €2.4M to reinvent FMCG brand loyalty

We’re excited to announce our investment in 10%, a real-time data platform that removes intermediaries, enabling brands to collect, visualise and activate receipt-level data while rewarding users through a cashback app.

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Everyone Wants to Build the “Function Health” of Europe. Should They?

This blog is co-authored by our own Kasia Cheng and Hanna Villa from Vorwerk Ventures, sharing perspectives on consumer health. Everyone’s trying to build the “Function Health of Europe” — but should they? In the U.S., Function Health cracked the code by making preventative care desirable, a subscription that feels more like a lifestyle brand than a medical service. The European opportunity looks very different.

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Large Language Models: Smarter than us — or confidently wrong?

Our latest blog unpacks the common issue of Large Language Models and their tendency to hallucinate. Advisory Analyst Cara Hogg explores what they are, why they happen and offers practical strategies for working around them.

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Why we invested in Sava

Why we're excited about latest investment in Sava, who are pioneering real-time molecular health monitoring.

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The Cotswold Company hails strong first half performance

The Cotswold Company announced strong 30% uplift in their first half of 2025 after growing its customer base by 21%.

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