PaceUp

PaceUp is the all in one running app, combining coaching and a community platform to create personalised running plans with the stickiness of a social app.

Paceup

brand facts

  • PaceUp is an all-in-one app for runners that combines an AI coach with a community platform to provide personalised and engaging training plans.
  • Its AI-native approach enables truly customised coaching at scale, delivering smarter and more adaptable training than traditional digital plans.
  • The company is led by co-founders Benjamin Dupont, former VP Product at Blablacar and AI product manager at Helsing; Dimitri Dor, former Product Marketing Manager at Netatmo and ; and Michel-Andre Chirita (CTO), one of the founding engineers at Voodoo.

Brand categories

  • venture capital
  • technology
  • UK & international
  • current

Our journey with Paceup

True invested in PaceUp's pre-seed round in 2025 to support them ahead of their public launch