Corin Roberts

Analyst, Innovation

"Corin is one of the most reliable, resilient, and supportive members of our team. Her quick Irish wit and abundance of intelligence make her an absolute pleasure to work with. Whether you need advice on a piece of work, inspiration for your next meal prep recipe or an update on the newest TikTok trend, Corin is your girl!" — Helen Ford

Corin Roberts

overview

Corin's background in psychology and behavioural economics informs her deep understanding of consumer behaviour. With experience in venture capital and running her own business, she has developed a strong interest in innovation and emerging technologies. She's particularly passionate about exploring the intersection between shifting consumer behaviours and technological advancements, especially how this dynamic can shape the future of innovation within businesses. Corin has a keen eye for the potential of AI and its role in transforming how we live, work and interact. An avid reader with a sharp sense of humour, she brings curiosity, insight and wit to everything she does.

meet Corin

Why did you choose True?

I get to work with companies of all sizes, from brand new startups to global brands—and that kind of variety gives you a view of the industry you wouldn’t get anywhere else. But the team is what really makes it. Everyone’s welcoming, open, and genuinely supportive. It makes showing up every day easy—and pushes you to do your best work.

How would you describe your job to a five-year-old?

I’m a bit like a matchmaker—I connect big companies with smaller ones that help them try new things and work better.

What do you love most—and least—about your job?

I love the variety. One day I’m exploring how AI is changing the future of search, the next I’m looking at how tech can help factories run more smoothly. It keeps things fresh—which is ideal, because I get bored easily. If anything, the hard part is just putting it all into one sentence.

Name an idea or company that reimagined a business or industry—one you wish you’d thought of.

Text-to-image AI tools, like Sora. The fact that you can type out a completely made-up idea—as realistic or surreal as you want—and instantly see it come to life is wild. As a creative person, watching this space evolve still blows my mind.

Which person or people helped shape and inspire who you are today?

My family. There was never pressure to follow a set path—just a sense that if you worked hard at something you enjoyed, you were on the right track.

true cv

Corin’s expertise at True: