Investment, reimagined
We have two funds - one private equity, one venture capital - dedicated to investing across the retail, consumer and technology ecosystem.
Private Equity Investments up to £100m
We invest across the retail, consumer and technology ecosystem including B2C, B2B and B2B2C. But investment is only one part of what we do for them. We nurture the businesses that we believe in, giving them everything from access to emerging technologies, to extraordinary collaboration opportunities from across our network to share best practice and create new ideas.
Venture Capital Initial Investments up to £2m
We back mission-driven entrepreneurs building a better and more sustainable future at the forefront of consumer behavioural and technological change.
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Office Hours
We are passionate about increasing access for underrepresented founders. Our Office Hours program provides an opportunity for you to explore whether venture funding is right for your business - get transparent feedback on your pitch deck, business model, and funding readiness from our venture capital team.
If you feel you lack the connections and context needed to secure VC funding, our team is keen to lend their experience in the industry and hear your story. If you’re a founder from an underrepresented background who lacks existing connections, we want to help open that door.
True Investment stories
News
True's participation in Eyva's €2.7M Seed funding round
We are excited to announce True’s participation in Eyva’s €2.7m Seed funding round co-led with Earlybird and Wenvest.
Insight
European Consumer & Retail Startups: a $500B+ opportunity
We are an investment firm dedicated to the consumer and retail sectors, emphasising the significant opportunities for growth and innovation within these markets. With a focus on partnering with founders, we want to use our expertise to help build successful companies and navigate the evolving landscape of consumer and retail.