Innovation, reimagined
We're focused on helping retailers and brands understand, get access to and adopt the best innovation and tech out there.
Trusted by the world’s best companies
We are outcome-focused
We can support end-to-end from your first steps in innovation through to finding the right solutions and helping you execute.
How we help
Technology Scouting
Finding the right emerging tech for your business based on your needs.
- True Database Scans
- Deep Dives
- Immersive Demos
- Ongoing Horizon Scanning
How we help
Strategy & Execution
Helping understand, test and scale emerging tech and innovation strategies.
- Ongoing Bespoke Opportunity Analysis
- Innovation Programme Design & Execution
- Portfolio Management
How we help
Executive Support
Maximising the impact of innovation and ensuring senior buy-in.
- Board Presentations
- ExCo Participation
- Investment/M&A support
Insight Reports
True Insight Reports are the culmination of 12-week research sprints into topics of core interest to our brands across portfolio and Partners. True’s unique position in the markets gives us unprecedented insight into technology markets across the capitalisation spectrum so that we can understand developments at the edge of innovation and their relative maturity. By adopting a holistic view of an entire vertical, we help our portfolio build their knowledge and shine a spotlight on technology companies & teams that are excelling.
Technology Partnerships
We connect leading technology solutions to our global network of retail and consumer executives. We help our technology partners materially accelerate growth by:
- Making warm introductions to major corporates
- Supporting geographical expansion
- Enabling better retention, cross- and up-sell
Innovation Challenges
Our brands share a hunger to innovate; to anticipate and shape the future of their industries. To keep them equipped for tomorrow, we run Innovation Challenges across our Network, inspiring creativity and competition in pursuit of the next great leap.
innovation stories
News
True and Newton form Strategic Partnership to Transform the Consumer and Retail Sector
We are excited to announce our strategic partnership with Newton, bringing together Newton’s deep operational expertise and our technology-driven advisory approach to supercharge value creation across the consumer and retail sector.
Insight
Meta has Rewritten the Rules: The Shifting Landscape for Social Content Governance for Brands and Consumers
Meta’s recent decision to suspend third-party fact-checking in the US marks a major shift in how online content is governed. Replacing it with a community-led model introduces both opportunities and challenges for brands navigating an increasingly fragmented and volatile digital landscape. Noa's blog explores what Meta’s policy shift means for brands, consumers and the future of content governance.